Is it Good to do Digital Marketing Course during BBA?

Digital marketing provides a number of the foremost powerful techniques of selling wherever traditional modes of marketing fail. That’s why the Scopes of Digital Marketing are growing and it has a bright future ahead of it and has tremendous job scope not only in India but all over the world. Digital marketing is a booming sector of the 21st century and sure it has the potential to generate income.
Being less technical course, digital marketing can be easily grasped and trained on. The only prerequisite to pursuing Digital Marketing is that one needs to be internet savvy. It adds a lot more science and analytics to marketing, which is why a BBA can, undoubtedly, execute the methodology. There is no prerequisite to pursuing Digital Marketing Course as this course is more to do with your interest.

Learning Digital Marketing is far more affordable than any other professional course and the good news is that you get to receive a return on your investment into this program as you can attain better job prospects or convert your skills into a business idea. From a Business point of view too, not all digital marketing tactics require a significant budget.

As per the internet usage stats,50% of the world population is using internet (i.e) 3,42 billion users and nowadays everyone wants their business to advertise on social media and this is the only platform to be easily addressed by the world. So there will always be a better future and better opportunity for a person with skills of DM.

The digital era Is here to stay and consumers have become smarter than ever, they are accomplishing multiple tasks on various digital devices including shopping as well. And to reach them marketers need to go digital As well. And to go digital they certainly require digital marketing professionals who can help them do that. Therefore, calls for good remuneration and professional growth plus secured future for a BBA graduate.

Technology continues to drive business in the 21st century and mastery in the digital marketing operations and techniques is a prerequisite of business for success. And therefore, BBA’s should start thinking Digital and below are the detailed justification why we think an MBA/BBA should pursue Digital Marketing Training program:

DM is a future-ready initiative for a BBA graduate in a small budget with Huge Salary Package and bright future

1. Easy to Learn: Being 100% non-technical course, digital marketing can be easily grasped and trained on. The only prerequisite to pursuing Digital Marketing is that one needs to be internet savvy. It adds a lot more science and analytics to marketing, which is why an MBA / BBA can, undoubtedly, execute the methodology.

2. Equivalent to Mini MBA: Digital Marketing is the future of Marketing as we know it. Digital Marketing teaches you to give clear and detailed information on products and services by way of content marketing and updated marketing strategies. It emphasizes on Return on Investment. It is equivalent to a mini MBA.

Digital Marketing teaches you to give clear and detailed information on products and services by way of content marketing and updated marketing strategies. It emphasizes on Return on Investment. It is effective and efficient in building a reputation, advanced advertisement, and proper result oriented marketing making it in line with the BBA Program.

3. Demand and Supply Gap: Digital marketing is a proven recession proof marketing strategy as compared to other traditional marketing tools. There are wide positions in the job market that you can fit into once you are trained. Current Scenario of this industry is such that due to diversification, openings for a qualified professional is huge whereas, the supply for quality resources is less.

4. Growth Rate: According to a recent study by the experts, it has come across that digital marketing will generate 1.5 lakh jobs in the year 2016. The HR experts have analyzed that digital marketing space is likely to generate this huge number of jobs within a couple of years and give a boost to the business. The strikingly alluring factor is that the starting package for digital marketing professionals is Rs. 4.5-5.5 lakh, courtesy Randstad India.

5. Stand Ahead in the Competition: Companies need professionals who can help them in developing their business, increase their leads, sales and profits and looking at the current marketing scenario you can’t accomplish that with the old style of marketing or say the traditional marketing.

In a race to recruit the best, a digital marketing professional will be ahead of the rest as with minimum company budget, he can render the best of ROI to the industry. A Digital Marketing Professional can analyze and create best of Ads network in the interest of his company.